Cholla Inc. (operating under the historical LinkedIn page for Cholla Petroleum Inc.) is a private, family-owned exploration, development, and investment company founded in 1957 by L.W. "Slim" Powell, with roots in oil and gas. Over decades, it evolved into a diversified energy player with three divisions: Cholla Petroleum (traditional oil & gas exploration/production in Permian Basin and beyond), Cholla Energy (Bitcoin mining load centers, data center development, grid infrastructure, and flexible load power strategies using mining for curtailment/grid support), and Cholla Ventures (energy venture capital). Cholla Energy develops powered land/substations for hyperscale Bitcoin mining and HPC/AI data centers, pioneering projects like HODL Ranch (150 MW JV hyperscale campus in West Texas, divested), South Dunn Load Center (innovative cooling/flexible load via mining), and recent 7 MW testbed for flexible compute (2025 Gridmatic/Satoshi Energy partnership). The company leverages wildcatter expertise for greenfield power campuses in ERCOT West Zone, emphasizing abundant, low-cost energy for Bitcoin miners and data centers. As of December 22, 2025, Cholla Inc. is active with ongoing landbanking, partnerships, and innovation in energy/compute intersection.

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